Rolls-Royce “Year of the Dragon”, a tribute to the Chinese New Year

Rolls-Royce cars presented four special commissions to celebrate the Lunar New Yearwhich began on 10 February 2024. These works, handcrafted at Rolls-Royce headquarters in Goodwood, include three Phantom Extended models by Cullinan, aiming to respect Chinese culture. In addition to embodying the luxury associated with the brand, the “Year of the Dragon” have been guided by the sign of Dragorepresenting strength, success and prosperity.

Ares Coupé di Ares Modena the new Rolls-Royce Phantom

The dragon is the main character

Existing vehicles band panels decorated with modern art which reinterprets the dragon in a modern and minimalist way, unique to Rolls-Royce. These panels are hand drawn, take more than two weeks of work. The method of “fur” creates a fire effect. Three-dimensional painting requires four steps to use shades of red, creating an interesting reality. Each layer is carefully lacquered to ensure fine details.

The dragon motif extends to the bodywork and headpieces, with detailed embroidery that takes about 20 hours to complete. THE Black piano tables backs insert a representation of the Chinese calendar zodiac inlalled in stainless steel, time The Bespoke Starlight Headliner creates an abstract dragon pattern with 677 thread “stars”. The car sent to Shanghai has a red star in reference to the symbolism of the color red in Chinese culture.

Each auro is complete with a work of art in carbon fiber, protected by clear glass, which flows through the band. Existing interior Sheepskin rugs with a unique color for each model.

Respect culture and traditions

“Rolls-Royce Motor Cars is a prestigious leader in creating products inspired by global cultures and traditions, incorporating designs, textures, materials and colors that are on trend and have a true personal meaning for our customers. This intentional design, inspired by the Year of the Dragon in 2024, celebrates the global reach and influence of Chinese culture.which transcends national boundaries. Hence, these beautiful cars target customers based on three continents. This design is a powerful expression of our respect for Chinese culture, and a modern, understated statement based on the trends we see among luxury consumers around the world.”Jonathan said SimmsResponsabile di Bespoke, Rolls-Royce Motor Cars.

A design that evokes energy

Rebecca DaviesThe famous designer, Rolls-Royce Motor Cars, said: “Our goal was to create a modern interpretation of the dragon to capture its essence as a symbol of power, the design evokes a sense of movement and energy, portraying the dragon as a driving force, all rendered in depth and complexity to reflect its command. spirit and presence. It has been an inspirational journey for our Bespoke Group to reinterpret such an important icon they have added their subtle shapes and behaviors to the expression of the dragon, showing how a single design can be transformed through different means of communication; craft techniques.”

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