Kia, lightning in the heart of his desires

The revolution founded by Come on seems to bear fruit and give ideas to his thinking heads. With the success ofEV6 andEV9elected respectively European car of the year and World Car of the Year (at the World Car Awards)the Korean brand hopes to ride its wave 100% electric cars leaders to further strengthen themselves in this sector.

Electricity is increasing

In a press conference this Tuesday, Alexandre Papapetropoulosbrand product manager, gave some clues on starting in 2024 of Kia and above desires for years to come. Balance sheet after the first trimester not something terrible, but the total sales lost 1% slightly decreased 760,500 units (compared to 768,200 in 2023), which is not bad since 2023 will be a record. However, it must be understood that 2.8% increase in sales of electric vehicleswhich reaches 18,529 units. Currently, the brand is on track with its target of 3.2 million vehicles sold per year.

A range that tends to expand

An increase that is consistent with the project Move forward of Kia, which tends to continue the transition towards electric vehicles, mr. Papapetropoulos emphasizing the intention of “keep innovating for sustainable mobility”. For a year 2030Kia expects to sell at least 1.6 million zero emission vehicles per year. This quest will involve a “Major expansion of product coverage” and 15 new models planned from here 2027, most of which will be available in Europe. One of his next flagship models could beEV 3– scheduled to be released this year, which he thinks it will be “a key tool for brand growth in the electronics industry”.

Thanks to improved production

In terms of production, Kia plans to electrify some of its factories in Europestarting from the one inside Slovakia from the year 2025. The brand is also working upgrade its batteries and on development of its fastest charging network for the purpose of more than 17,000 charging stations and Europe.