one last little provocation from the boss of Alfa Romeo

Obviously, recently, the exhibition of new models has not been easy in Stellantis. After that of the new generation of Lancia Ypsilon that fell into the water, there was that more recently than the last SUV hit by Alfa Romeo and the new entry model of the series that had to remove its original name, Milano (after the city). of Milan, the headquarters of the brand in Biscione), adopting the more common Junior for legal reasons because Italian law prohibits the use of Italian-sounding names for products manufactured abroad (competitor Peugeot 2008 and Renault Captur assembled . in Poland).

If, already, jokes were flying on the web and especially many people suggesting it be called Polonia, the director of Alfa Romeo, Jean-Philippe Imparato, decided to conclude this matter in his own way, in style.

Junior, the new capital of Lombardy

In LinkedIn post published today, the boss was happy to share a map of Lombardy with Alfa Romeo colors and in the center which does not appear the Milano name that we had the right to expect but the one, more surprising and hair-raising, from Junior. There is no text, the image is enough by itself, even more he felt it necessary to add a face and sunglasses emoji with a mocking smile.

To calm the controversy that has faced him against the Italian government in recent days, he has not found anything better than to seek them on their grounds by proposing the name of Milan in the same way that he had to do his SUV. There is no doubt that Adolfo Urso, the Minister of Industry who strongly opposed Junior’s original name, must be laughing…

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