Cupra, a successful sports brand under Seat, has hinted at exciting new designs planned for 2025. Despite some developers remaining tight-lipped about the future, it’s clear that Cupra has big plans in store.
Cupra has had a strong sales performance, having sold nearly 200,000 vehicles and seeing revenue grow from €430 million in 2018 to around €2.2 billion by 2021. In 2025, the brand plans to introduce three new electric models, the Terramar, Tavascan, and UrbanRebel, as well as updates to its existing lineup.
According to Cupra CEO Wayne Griffiths, the brand aims to produce and sell 500,000 vehicles annually in the near future, as well as expand into new markets as part of its global growth strategy.
Production station similar to Audi Q3
By 2024, Cupra will offer a diverse range of plug-in options and models. One of the new additions is the Cupra Terramar, a 4.50-meter tall sports SUV that pays tribute to the Seat experimental track at Terramar near Sitges. It will be manufactured at the Audi factory in Györ, Hungary, and is believed to have a close relationship with the upcoming Q3.
As of 2024, the Cupra Terramar will be available with both a traditional combustion engine and a new generation of hybrid plug-in options. These hybrids are expected to have an all-electric range of around 100 miles.
In 2024, the Cupra Tavascan is set to be released, which was first introduced as a concept in 2019. The production version will be similar to the concept, with some elements reminiscent of the Cupra Tavascan Extreme E 2021. The Tavascan is expected to help expand Cupra’s international presence and open up new markets for the brand.
Cupra UrbanRebel is said to be the “key” to electronic brand change.
By 2025, Cupra will release the Urban Rebellion, an electric car under the Born subbrand. It will utilize the “Small MEB” platform from the Volkswagen Group, which will also be used for entry-level electric cars from VW and Skoda.
The Cupra Urban Rebel will be a major undertaking for our company in the coming years as it is crucial to our transition into a fully-fledged electric vehicle brand. We are spearheading the development of this key product line, which will promote sustainable urban mobility for all. We have previously worked on similar projects for various brands within the Volkswagen Group,” said Werner Tietz, Member of the Research and Development Board at Cupra.
The column version has a 440 km column
The Cupra UrbanRebel, which measures 4.03 meters in length, is equipped with an electric motor producing 226 horsepower (166 kW). It can accelerate from 0-100 km/h in just 6.9 seconds. The carmaker claims a maximum range of up to 440 km (on the range version).
During the event, Cupra also previewed updates to the current lineup (the Cupra Leon, Cupra Formentor, and Cupra Birth) set to be released by 2025. However, the future of the Seat brand remains uncertain. As Cupra continues to expand its product offerings, it will be interesting to see how this impacts the Seat brand.