Jenell Ross is celebrating 50 years at the helm of the nation’s only black woman-owned Buick, GMC and Mercedes-Benz dealership.

Jenell Ross is celebrating 50 years at the helm of the nation’s only black woman-owned Buick, GMC and Mercedes-Benz dealership.


The Bob Ross Auto Group, founded by Robert P. Ross Sr. in 1974, is a family-owned business that has achieved much in the automotive industry. Following Robert’s death, his wife Norma and their children, Jenell and Robert Jr., carried on his legacy, expanding the business and receiving awards for business excellence and community service. Today, Jenell Ross, President of the Bob Ross Auto Group, leads the only Buick, GMC, and Mercedes-Benz dealership owned by an African American woman. In this episode of Women in Industry, we explore Jenell’s personal journey as a leader in the automotive industry and her active role in her Ohio community.

Important takeaways

1. Jenell Ross highlights the important role of her family’s legacy in the automotive industry. His narrative emphasizes family values ​​and business continuity through his leadership following his father and mother. This highlights the broader theme of generational leadership within family-owned businesses in the automotive industry.

2. As an African-American woman leading a major auto dealership, Ross has faced many challenges and obstacles. Her story is a testament to her resilience and determination to break gender and racial stereotypes in a male-dominated industry. Her journey inspires other women and minorities and encourages them to pursue leadership roles.

3. Throughout the interview, Ross emphasizes the important role of mentors and family members who have been instrumental in his professional growth. His experience emphasizes the great value of mentoring and support networks in achieving success, especially in challenging industries. This highlights the importance of community and collaboration in personal and professional growth.

4. Ross’s commitment to the community through her business and her personal advocacy for breast cancer awareness and prevention is not only a contribution but a huge impact. Their actions demonstrate the important role businesses play in helping and strengthening their communities beyond just economic contributions. This highlights the ability of companies to make a real difference in the lives of community members.

5. The narrative also discusses the need to constantly learn and adapt within the rapidly changing automotive industry. Ross’s approach to incorporating industry-related educational projects throughout his life and his strategic role in customer relations demonstrates the importance of innovation and staying current with industry trends.

“My parents are the legacy, but I was lucky to grow up in this wonderful industry since I was four years old.” – Jenelle Ross