Tesla is different, 87% of owners will buy another one

Environmental sustainability and the green spirit are the same, but the prices of Tesla cars in Italy are not available to everyone, however in the United States, where the diffusion started earlier and is better, despite the youth of the brand and the hype. and Elon Musk as 87% of Tesla owners say they will buy another Tesla.

In consumer electronics for several years, Apple has been the brand with the highest percentage of consumer loyalty, this is true for Macs and iPhones and iPads, but this is true for almost every Apple product. According to a survey conducted by Bloomberg Intelligence, in the electric vehicle sector, with brand loyalty of 87%, Tesla stands in first place, behind Lexus, the historic luxury brand of Toyota, which records 68%.

In third place, Toyota itself, in the past for years pioneers in production, support, reliability and more, scores only 54% in customer loyalty, far from its centralt brand. Ford and all the other brands follow: BMW shows itself with only 44 percent of customer loyalty, a disappointing seventh place due to its history and price range.

But with the loyalty to the Tesla brand that shines in the United States, excluding everyone else, the survey shows that 42% of those who have to buy a car in the USA are thinking of an electric one, while 23% are considering a hybrid model, the last growth compared to 7% penetration at present.

Even more: as many as 93% of those surveyed who already own an electric car declare that their next car will be an electric one. This compares to owners of flash cars: only 34% say they will buy another one.

The study was conducted by Bloomber Intelligence by interviewing 1,000 American adults who plan to buy or lease a new car in the next year, including criteria to show a representative sample of the United States across gender and geography.

From the percentage gap, analysts predict that the spread and penetration of electric vehicles will further increase to 25%. inside 2030 in the USA. Despite high prices, shortcomings in the charging network, concerns about range and long charging times, the march of electric cars will continue.

So far Tesla has won in accident cases with Autopilot or Full Self Driving, but for the first time it has settled for an accident in which an Apple employee lost his life: details and reasons here.