“Famous for freedom” arrives in Europe, a Jeep ad that is based on the desire of the 90s.

Developed by Chicago agency Highdive, it includes digital and social advertising and media planning

Jeep’s “Famous for Freedom” ad for the new Wrangler is also arriving in Europe.

The global campaign kicks off with a 30-second version of “Famous For Freedom” on the Jeep brand’s YouTube channel.

Added to these are short-format content, including a 15-second clip spread across the brand’s social media channels, and online video placement. An integrated digital, social and print campaign will complete the promotional package.

Also announced in the US, China, Japan, Korea, Australia and other markets around the world, it marks the launch of the 2024 Jeep Wrangler and Jeep Wrangler 4xe, featuring the hit song “California Love”.

This is the first time this song has been used in a car commercial.

«Music has played a fundamental role in our rich advertising culture for a long time – comments Olivier François, chief international marketing officer of Stellantis -. As the industry celebrates 50 years of hip-hop, the Jeep brand was honored to include “California Love”, a song previously inaccessible to the advertising world, in the “Famous for Freedom” campaign for the new Jeep Wrangler. 2024. In the 90s we witnessed a true renaissance of fashion, cinema and music. We want to tap into that decade’s nostalgia, while recognizing the unique appeal the Wrangler has in the automotive and cultural landscape. “California Love” captures the spirit of the Jeep Wrangler and its owners around the world like no other song.”

“Famous for Freedom” was created in collaboration with Chicago agency Highdive. “Famous for Freedom” was directed by Grammy-winning director Dave Meyers of RadicalMedia.