Tavares: “Alfa Romeo will return to motorsport”. “A spear? They wanted me to kill the brand” – News

Sand Stellantis is present in Formula E and WEC, where Peugeot races, there is great curiosity about the plans of Alfa Romeo, after saying goodbye to F1 at the end of 2023. “Alfa Romeo will return – Tavares wanted to ensure – discussions between Jean-Marc Finot and Jean-Philippe Those who have learned in this sense are already moving on, and most likely they will ask me for advice, since I am crazy about motorsport. A final decision will not be made until the end of the year“.

Due to the return of Alfa it is certain, doubt remains on the championship that will be organized. “At the moment I can’t answer you about the type of Alfa Romeo promise, because we haven’t decided yet. We are very happy to be in Formula E with Maserati and DS. This category represents the future of motorsport, but it is not our only commitment, given that we are in the WEC and we are determined to achieve success. Based on what we want to do in the future in Formula E and WEC we will decide the future of Alfa Romeo in motorsport.”

THowever, Avares has a clear view at the right time to land in the category. “The same cycle occurs in all disciplines of motor sports – he explains -. First the growth is reasonable, then it increases rapidly and later the bubble bursts and there is a contraction. The cycle we have to enter is not the time of the highest inflation, before Only the bubble burst and the competitors escape. It must be done at the right time, when it is possible to grow with the category and with the competition which gives the value of victory. This is the case of the WEC.”

If we talk about sports, we can’t help but think of Lancia. “As someone who had the opportunity to drive a Lancia Stratos at the Monte Carlo Rally, I can say with certainty that Lancia deserves to return to motorsport, whether it is in public meetings or not – sees Tavares -. But we must also realize that motorsport exists as a marketing lever in the automotive industry. So we must proceed step by step. We are now relaunching the Lancia brand, as you well know. The new Ypsilon has already arrived, but there is more. This week I was in Turin to approve the future Lancias, and I can assure you that they are very good.. The new Lancias will have a family feel that clearly identifies them.”

“Now is the time to revive the brand – he adds – because if we couldn’t make a profit from the relaunch of Lancia, there would be no money to finance motorsport.. Lancia is a wonderful brand. You can’t imagine how many people asked me to produce Lancia when we created the Stellantis. Many knocked on my door to ask me to sell Alfa Romeo, and I refused, as did those who wanted Lancia to be removed. Who will return to sports if the conditions are there to do so.”