Car Design Award 2024: ‘Topposites United’ from Kia wins in the Business Design Language category

Kia has once again received a design award; The jury of the Automotive Design Award 2024 has announced the ‘Opposites United’ design philosophy as the winner in the ‘Commercial Design Language’ category.

Since the early 1980s, the Automotive Design Awards have been an international recognition for design teams responsible for outstanding concepts, production models and design philosophies. The jury, made up of renowned automotive journalists and designers, selects the winners each year from a pre-selected number of ten production cars, ten concept cars and five design languages.

Jury of the Car Design Award 2024: “With its design philosophy of ‘Opposites United’, Kia has chosen an unconventional approach with the goal of bringing about change. Kia is not afraid to take risks. Kia’s new models push the boundaries with their unique design language and the brand has thus created an innovative identity. .”

The latest award follows a number of other accolades recently awarded to Kia. The EV9, the brand’s top electric model, won the following titles: ‘2024 World’s Best Car’, ‘2024 North American Car, Utility and Truck of the Year’ and also ‘Winner of the Global Women’s Car of the Year’. He also led the way ‘golden’ at the recent iF Design awards.

“Together with United Opponents we are using the power of design to create a future of mobility that is innovative and sustainable and that makes people’s lives easier and better,” he says. Karim Habib, Executive Vice President and Head of Kia Global Design. “This award is a recognition of the motivation and spirit of our international team,” concludes Karim.

The winners of the 2024 Automotive Design Award were announced at a ceremony at the ADI Design Museum in Milan. During Milan Design Week, held from April 15 to 21, Kia presents a Cultural Communication Design Project inspired by the ‘Opposites United’ design philosophy.