VW is focusing on China with the electric sub-brand ID.UX and a range of new models

Nowadays it is increasingly about Chinese products that invade the European market, but it must be said: this is also the case the other way around. Volkswagen will present the ID.CODE design study at the Auto China 2024 show in Beijing this week and will launch a small electric brand for young customers with ID.UX.

With the “China for China” strategy, VW wants to meet the special needs of the Chinese. After all, this is the largest car market in the world and being able to offer a car in all key segments is of great importance. VW shows what the needs of Chinese customers can look like with the ID.CODE design kit, which will be shown for the first time at the Auto China 2024 show in Beijing (April 25 to May 5). The concept car has a completely new design and gives a preview of what will be a large electric SUV in the future. It is also designed for fully automatic driving according to level 4, which no longer requires any driver intervention.

According to Thomas Schäfer, CEO of Volkswagen, the strengthened strategy in China is based on three pillars: a wide range of products and power supply models, a brand and a design language specially designed for the Chinese market, and internal technical development with partners. China. speed up innovation.

Expanded Chinese range by 2030

The ID will grow to a total of 16 models by 2030, including five electric vehicles from the ID.UX sub-brand, which will make their market debut by 2027. Volkswagen is also gradually electrifying its combustion engine models and expanding its range in China with hybrids. new plug-in vehicles with an electric driving range of more than 100 km. By 2030, twelve new combustion engines and six hybrid models will make their debut.

Volkswagen is also adding domestic platforms in China for the popular MQB and MEB vehicle designs through a partnership with, among others, XPENG. In addition, Hefei-based Volkswagen China Technology Company (VCTC) is developing the Volkswagen Group’s first electric platform developed specifically for China.

At least four additional entry-level electric models will be built on the China Central Platform (CMP) from 2026. Thanks to the large number of platforms, Volkswagen can offer its customers the right product in all key areas and for every need.

ID.UX of the new electrical brand

With the ID.UX sub-brand, Volkswagen is expanding its Chinese electric range to new customer groups. ID.UX will have a lifestyle-focused DNA design. Brand-specific features include a modern exterior design and a driver-oriented interior with an all-new display and control concept (HMI) for younger customers. The first example of ID.UX is ID.UNYX. Its market launch is planned for this year.