Lucid teams with university for future car design

Lucid is collaborating with The Academy of Art University School of Industrial Design (AAU) to create the car of the future, according to a press release.

The company’s design team will oversee a 90-day project where students are tasked with creating designs that “transcend traditional ideas of mobility.”

“Students are encouraged to explore everything from visual improvements to existing Lucid products to creating new, future-focused designs and concepts that reimagine driving,” the release states.

Lucid, an electric car manufacturer, orders the concept to use environmentally friendly materials and technology.

Lucid representatives will visit the campus during multiple program milestones, the release says. It says the representatives will provide insight and feedback on developing the concept.

Design concepts will be demonstrated in clay models and 3D printed prototypes, which will be evaluated by Lucid’s design team.

“We believe wholeheartedly in the power of young, innovative minds to push the boundaries of creative innovation,” said Derek Jenkins, Lucid SVP of Design and Brand, in the release. “This partnership is a testament to our commitment to harnessing this energy and creativity. By challenging students to reimagine the future of mobility, we can unlock exciting new ideas in vehicle design, performance, and sustainability, ensuring that we continue to lead the way in automotive design. Modern, elegant electric.

The university has many connections to Lucid with several students and a professor now employed by OEM. Jenny Ha, previously taught at the university while also being a key member of the design team behind Lucid Air, the release says. Industrial design graduates Sean Wilson and Roberto Bautista also work as designers for the company.

“Partnering with a brand like Lucid gives our students an unparalleled opportunity to apply their creativity and design skills to real-world challenges at the forefront of automotive innovation,” Antonio Borja, Director of the School of Industrial Design’s College of Arts , he said. release. “It is of great benefit to future designers to collaborate directly with industry leaders who are redefining the standards of luxury, technology and sustainability in automotive design. This collaboration not only enhances our curriculum but also prepares our students to be industry ready , and fill them with ideas that value innovation, practical problem solving, and the importance of sustainability.

Lucid remains competitive in the EV market with shares rising nearly 8% in the past month after the announcement of $1 billion in capital from partner Saudi Arabia’s Public Investment Fund. The Saudi government has a 60% stake in the company, according to Reuters.

Lucid says it will use the funding for corporate and capital expenditure purposes.

PICTURES

Feature Image: Lucid ‘Car of the Future’ concept design by College of Art School of Industrial Design Student Jiachen (Justin) Xu (CNW Group/University of the Arts)

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