A surprising change of boss in the luxury brand Honda Acura

A surprising change of boss in the luxury brand Honda Acura


Taking over as head of Honda Acura’s premium subsidiary: Jon Ikeda

This means that an architect with many years of experience of the company will take the position in the subsidiary of Honda. In addition, Ikeda brings unique experience in developing the brand, said John Mendel, head of Honda America. There was no comment on the completely shocking departure and Mike Accavitti. What prompted him to resign remains a mystery in the North American automotive scene.

It shouldn’t be because of Acura’s development in the USA. In the first six months, the Honda subsidiary managed to increase sales by 11.7 percent, and sales of cars in the declining sedan segment increased by an average of 28.4 percent.

Honda launched the first brand in 1986, but it did not surpass regional brand status in North America. Attempts to find space, at least in China, have not been very successful so far. The brand is practically non-existent in Europe. Last year, 199,866 Acura models were sold worldwide, including 187,000 in North America.

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