Chery arrives in Europe with the Omoda, Jaecoo and Exlantix brands

Cherry intends to bring the European market three new brandseach of which will sell three different brands, and if all goes well, it may even set up its own factory on the old continent.

The company had previously planned to enter the European market in early 2017, but postponed those plans. This year it will finally come with a brand Omoda in jaeco. Omoda will sell the Model 5 crossover starting this spring, after recently developing its own crossover. offer in the UK. As in England, so shall it be Method 5aimed at the whole of Europe, it is available in a version with an internal combustion engine and an electric drive only.

He comes to Omodo jaecowhich will present a new SUV called Jaecoo 7. Once this brand starts selling its cars, the car maker will also start selling a new luxury brand called Exlantix.

In a recent interview with European Car News is the director Chery Europe Jochen Tueting he said Chery will be able to launch the three brands that are very close because each one has its place in the market.

“In theory, we can come to Europe with just one brand, but we want to clearly show that Chery is in a big position, even in the premium segment.” he said. “We have chosen the concept of a common sales network. Authorized dealers know their sales area well and can reach the right customers.

Announcer otherwise he did not say how many cars he wanted Cherry will be sold in Europe, but said the automaker was confident that both brands Omoda in jaeco they have proven themselves and will finally try to establish domestic production.

“The theme of production in Europe is very close to our hearts” he said. “Wherever we have reached a sufficient amount, we have also launched local production. We are confident that we will become an important brand in Europe and that local production will eventually pay off. »

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