Maserati: Davide Grasso (CEO of Trident) says that Modena will remain the center of the brand

As analyzed earlier, Maserati he hasn’t had a good time for more than a few months now. In fact, the Trident Builder found himself fighting against conditions and circumstances that were not exactly pleasant to endure. A fair set that legitimately ended up casting doubt on the current and immediate future of Modena’s best brand.

Ownership Modena would still be at the center of expectations from a manufacturer who has to deal with some important changes. At least this is what the CEO of Maserati wanted to emphasize, David Grasso, during a speech at the recent Maserati Folgore Day; an event in which the Trident manufacturer relaunched its plans for zero-emission mobility, and therefore for the electric future of the brand.

In Modena, Maserati owns the oldest car factory in Italy

The Maserati Folgore Day event allowed Davide Grasso to express himself in words full of positivity about the present and the future of the brand, as if he wanted to reduce the feelings expressed in recent days related to problems that Trident still faces.

In fact, Grasso was keen to remind us that Maserati is a “100% Made in Italy” brand and manufacturer due to the fact that “we design, develop and produce entirely and exclusively in Italy”; the manufacturer today exports to 70 different countries globally, exporting 84% of its models. Maserati’s first number then emphasized the importance that the city of Modena, with its factory and headquarters in Viale Ciro Menotti, has. on the brand scale. According to Davide Grasso, the beating heart of Trident is and will remain the city of Modena, where the oldest car factory in Italy still operates today: “we are in Italy and we will continue to stay in Italy to drive innovation and the future of cars elegant,” he added.

However, Italy is in the middle

Despite the known problems associated with the Grugliasco plant, which was closed and ended up being sold like any other property, it must be said that All Maserati productions are fully documented in Italy. In fact, the current range of the brand is based on a production method developed entirely in Italy. The Maserati GranTurismo and GranCabrio (also in Folgore electric variants) are produced in Mirafiori, the Grecale SUV instead finds its home in the Cassino plant and the Maserati MC20 instead is produced in Modena where production of the Folgore variant will also start in 2025.

All this and The eyes however focused on sustainability. As announced by Maserati at the beginning of the year, by 2028 the entire Trident range will be electrified and in this way the Modena manufacturer will be the first Italian luxury manufacturer to have a completely electric model.

In any case, although electricity is an important challenge and a great opportunity for the brand, Grasso emphasized how the world is moving differently when it comes to electricity so at Maserati “we want to give our customers the opportunity to choose”, he added. Therefore, Trident did not want to introduce restrictions on any dates related to the end of production of the more traditional ones. endothermic engineswhich may also vary according to specific reference markets.