it was announced on Thursday Toyota Motor from Japan entered into a partnership with China’s Tencent, when Nissan will cooperate with Baidu. This cross-border collaboration underscores the importance of artificial intelligence for automakers.
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New Toyota products for the Chinese market
These announcements from two of Japan’s biggest automakers at the Beijing Auto Show highlight their efforts to keep up with the big technological changes that are challenging their previous positions in Chinese market. In addition, Toyota also launched two new battery-powered EVs for the Chinese market at the show.
Until recently, Japanese car companies were one of the most established foreign brands in China. However, these companies are now losing their reputation in the country as several local BYD manufacturers have captured market share with multi-programmed electric vehicles targeting young drivers.
Integration of AI technology
Baidu, China’s most popular search engine, and Tencent, a social network and gaming company, have emerged as the frontrunners in the country’s biggest AI competition.
Toyota’s brand and communications director in China Yiming Xu announced that Toyota will integrate technology from Tencent’s technology into a passenger car from China that will be launched this year.
Xu also said that these companies will provide services through Tencent’s strengths in big data, cloud computing and AI.
Nissan has announced a Memorandum of Understanding with Baidu to research AI and ‘smart cars’. Nissan plans to use Baidu’s generative AI to study potential improvements in future technology development.
Nissan will also add Baidu’s AI products to its Chinese vehicles.
This article was translated from English using AI tools and then revised and edited by a local translator.
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