Alfa Romeo Carabo at Milan Design Week 2023 – Virgilio Motori

Alfa Romeo Carabo at Milan Design Week 2023 – Virgilio Motori

When the Salone del Mobile was held in April, Alfa Romeo was the main character at Milan Design Week 2023 with Carabo (a futuristic concept car) with Larusmiani, a historic Milanese brand, protagonist for more than a century of Milanese elegance and the “Made in Italy” quality of the MonteNapoleone District. A perfect union, given that Biscione has symbolized noble Italian sports since 1910. The two brands have been able to give life to products that have entered the collective imagination as icons of style, quality, beauty and craftsmanship.

Designed by Marcello Gandini and built by the Bertone body shop, Carabo is a concept car crafted with the Alfa Romeo 33 Stradale image: an emblem, one of the most beautiful cars in the world, the highest expression of functional design and beauty given to performance. In the Carabo model of the future, the dimensions are maintained at a height that remains less than one meter, but the circular lines have completely disappeared. Yes to strict design. From wedge profiles to “scissors” for opening doors. The prototype was built in one example and was the source of inspiration for many other successful cars.

According to Raffaele Russo, Managing Director of Alfa Romeo in Italy, “something of stylistic value represents in itself an invitation, for all lovers of Made in Italy, to visit the fascinating Alfa Romeo Museum in Arese, where the wonderful cars that have written indelibly. pages in car history”.

But why Carabo? From “Carabus auratus”, a beetle with a metallic and bright color, the same ones recommended on the fashion model: luminescent green with orange details. In fact, in the late 1960s, Alfa Romeo paid special attention to high-impact colors and innovative painting techniques. In the name of all that is bold and unique.

A tradition that connects the present and the future. Satisfactory numbers: 2023, a complex year full of interesting challenges, sees the best commercial performance of Alfa Romeo in the first three months. In fact there is clear growth in Europe with subscriptions at +136%, and market share doubling. The focus is on the new Giulia and Stelvio, and the Tonale which has completed its range launch in Europe with the Plug-In Hybrid Q4 version and is about to venture into regions around the world.