Alfa Romeo Milano is already dead! Resurrected as Alfa Romeo Junior (2024)

Alfa Romeo crisis? We could write a trilogy about it! And from today even tetralogy. Because the Italian brand has proudly announced that the recently launched Milano will have a brand new name. Just 5 days after it started. So ditch the Milano, from now on we’ll call it the Alfa Romeo Junior. Hopefully no Alfist has gotten a Milano tattoo yet…

The first accident is already a reality!

The Italian brand says in a press release that it is proud of this name change. Because although it is not required by law, it does not want to upset the Italian government. It was none other than the Minister of Industry of the area who spoke badly about the name and said that it is legally prohibited to sell products with misleading names referring to Italy. Not least because the aforementioned Alfa Romeo Milano will not roll off the production line in Milan, but in Tychy, Poland.

Rebels, Alfa now throws the big middle finger and the Italian hand gesture. We quote briefly: “While Alfa Romeo believed that the name meets all legal requirements and that there are more important things than the name of a new car, Alfa Romeo decided to change the name from ‘Milano’ to Alfa Romeo ‘Junior’ with the intention of promoting mutual understanding.” Alfa even thanks the government for free publicity about the new model. What’s more, Alfa Romeo boasts that their newest baby is so popular that the internet configurator crashed in a matter of hours! Oh Alpha… never change!

Read everything about Alfa Romeo Junior HERE.