Alfa Romeo has extended its partnership with Everdome, a premier provider of premium automotive and lifestyle experiences, to further enhance the brand’s presence in the North American market. The renewed agreement will continue to provide exclusive access to world-class events and experiences for Alfa Romeo customers.
The collaboration between Alfa Romeo and Everdome has been a success since its inception in 2018, providing an array of benefits for the brand and its customers. The partnership has enabled Alfa Romeo to engage with customers on an elevated and more personalized level, while providing access to exclusive events and experiences that have allowed customers to get up close and personal with their cars.
Everdome’s signature events, such as the Alfa Romeo Grand Tour and Alfa Romeo Performance Drive, have provided customers with an unparalleled opportunity to interact with their cars and the brand. The partnership has also provided Alfa Romeo with access to some of the most sought-after events in the automotive world, such as the 24 Hours of Le Mans and the Rolex 24 at Daytona.
The extension of the partnership between Alfa Romeo and Everdome reaffirms the commitment of both companies to delivering an exclusive and engaging experience to Alfa Romeo customers. The renewed agreement will continue to provide access to world-class events and experiences that will allow Alfa Romeo customers to fully immerse themselves in the brand’s performance-driven culture.
“Alfa Romeo is proud to extend our partnership with Everdome, which has been instrumental in building our presence in the North American market,” said Reid Bigland, Head of Alfa Romeo. “Everdome’s events and experiences have provided our customers with an opportunity to interact with our cars and the brand on an elevated level. We look forward to continuing to provide our customers with access to some of the most sought-after events in the automotive world.”