Junior and not Milan on the map of the navigator, the deception of Alfa Romeo

Writing “Junior” instead of “Milan” on the map of Lombardy in the navigator of the new Alfa Romeo b-suv. This is what can be seen in the picture published. The post, which was ironic on purpose, was published a few days after the controversy that arose after the cancellation of the name of the new Alfa Romeo car that was supposed to be called “Milano”, but which will eventually be called “Junior” after. “pressure” from Minister Urso due to the discrepancy between the Italian name and the model produced in Poland.

Presentation, about-face, argument

But where does the “lie” launched by the impresa and Alfa Romeo come from? On April 10, the car manufacturer officially presented the next car in production, saying that he wanted to call it “Milano”, in honor of the city where Biscione was born on June 24, 1910. Just a few days later, five to be exact, here it was on the surface, and the announcement states that the car will be called, contrary to what was previously shown, “Junior”. The reason for this change? Avoid any kind of controversy, especially after the judgment from the Minister of Trade and Made in Italy, Adolfo Urso, who the day after the presentation of the car announced that the car called “Milano” cannot be produced in Poland, even thanks to the law of 2003 called “Italian tone” based on which it is impossible to give misleading indications to consumers.

Words to learn after the opposite

“We are fully aware that this period will remain engraved in the history of the brand”, emphasized Learned himself, after the name change “It is a big responsibility but at the same time it is an exciting time. The choice of a new young name is completely original, strongly associated with the history of the brand and being among our favorites and among the public’s favorites since the beginning.” Then go to the properties. “As a team we choose again to make our passion available to the brand, giving priority to products and customers. We decide to change, although we know we don’t have to, because we want to preserve the positive. feelings that our products always generate and avoid any kind of controversy”. Then, a final comment. “As an Alfa Romeo brand I don’t want to get involved in politics because once you get involved in politics you lose 50% of your customers, so we don’t want to get involved in politics or controversy, we have to do business and this is the reason for our decision”, added Learnato during the meeting and journalists, noting: “We are not happy with this experience, we are happy. sad, and we will monitor the future development that we will have in Italy as Alfa Romeo”.

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