Dodge Hornet vs. Alfa Romeo Tonale, an unequal challenge between the twins in America

An unfair or wise comparison? Dodge Horner (sold in the US) is the twin of the group Alfa Romeo Tonale, but how did the cars fare in sales? Who won the match? There is a lot of confusion, as the two cars are practically identical in terms of infrastructure and platform.

The The Dodge Hornet has been a huge success in the first quarter of 2024 and 7,419 units were sold. The car shares the same platform as the Tonale, but is cheaper. This choice caused disappointment among Alfa Romeo dealers, as the Hornet and Tonale are essentially the same car.

Alfa Romeo, on the other hand, was able to sell only 728 Tonale examples in the US: improper comparison compared to Dodge numbers. It is clear that the love for the brand plays its role, but at the same time it is clear that these two cars (very similar to each other) have a big price difference. In contrast, Jeep reported increased sales, with overall growth of 2%. Chrysler saw a 9% increase in sales, while Fiat saw a 12% increase.

In mid-March, a large call was issued to owners of the Dodge Hornet and Alfa Romeo Tonale in the United States, who will have to return their cars to dealers due to the problemtire label does not agree in principle Americans. About 36,093 cars were affected: mainly the Hornet produced between August 2022 and February 2024 and the Tonale between February 2023 and February 2024. The problem concerns incorrect information about the capacity and weight of the car.

If in the United States the charm of the Dodge beats the elegance of the Alfa Romeo, the one market where the Tonale is doing well is Spain. The Biscione SUV alone represents 62% of total Alfa Romeo registrations in Spain. And 1,670 units registered between January and November 2023, the Tonale has positioned itself as the sixth best-selling vehicle in the competitive SUV-C hybrid segment. But more generally, in the period January-November 2023, Alfa Romeo recorded a growth of 5.3% in the Iberian Peninsula, with 2,711 units registered and a market share of 1.8%.

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