Already the tenth variant: Citroën lacked a new logo in retro style

Already the tenth variant: Citroën lacked a new logo in retro style


Already the tenth variant
Citroen misses the new logo in retro style

More than 100 years ago, Citroën introduced its iconic double chevron logo, which has often changed over time. Now, in the tenth edition, it seems to be returning to its origins, but it is intended to mark a rebranding.

In its 103-year history, Citroën has revised its brand logo nine times. Now the tenth variant of the two-cornered signature is available in the form of a retro version. The French will rely on a reduced model in the future. A two-dimensional two-dimensional angle is prepared by a simple circle.

Citroen plans to introduce a new logo on a new showroom soon.

(Photo: Citroën)

So Citroën follows a design trend that has been going on in the automotive industry for years, which emphasizes simplification and clarity and wants to reduce letters or symbols to their base. The three-dimensional representation of two horns with a shiny chrome appearance that was introduced at the end of the adventure has had its day.

New logo soon on the new show car

Citroën will soon show a revised logo on a new concept car. It will then gradually appear on new brand models and will also introduce new trends in design language. The new logo also represents a changed brand identity, which aims, among other things, to make electric mobility affordable for everyone. The image change is in line with the brand’s new claim “Nothing Moves Us Like Citroën”.

In addition to the restructuring, the new logo also refers to the beginning of the brand, because it basically corresponds to the brand logo introduced after the First World War. In the past, founder André Citroën chose two angles to refer to his success as a manufacturer of angular gear transmission systems. Since then, this technical reference has become the basis of the brand logo.

The current Citroën Berlingo, which resembles the Citroën 2 CV Fourgonnette van from 1951 in its new guise, also goes in the direction of the rear sight. The 1950s look is primarily based on body panels made of plastic parts mounted on a metal skin. The Citroën Berlingo 2CV Fourgonnette can be ordered as a special model of the Berlingo from the beginning of October.