Alfa Romeo Junior celebrates its first public presentation at Milan Design Week | Alfa Romeo

• Presentation of the new Alfa Romeo Junior at the Milan boutique of the fashion brand Larusmiani.

• A surprising name change for the compact sports car from Alfa Romeo: Milano became Junior.

Rüsselsheim, April 2024 – Milan is currently about design week, which takes place in the Italian capital until the end of the week (April 21, 2024). The highlight was the first public appearance of the Alfa Romeo Junior. And not only because the name of the compact car model was changed at short notice – a unique case in the automotive industry. The location of the presentation is also unusual: the new Alfa Romeo Junior will be shown to the public for the first time at the Larusmiani luxury fashion boutique on Milan’s high shopping street Via Monte Napoleone.

Alfa Romeo and Larusmiani are two ambassadors of Italian design and style around the world. Both brands have created products that have become popular as icons of elegance, quality and craftsmanship. Alfa Romeo and Larusmiani are also characterized by their strong ties to their hometown of Milan.

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