Oh, the Italian government rejects Alfa Romeo Milano!

A strange situation in Italy where the government intends to ban the Milano name from Alfa Romeo SUV if it is not produced in Italy.

The snub is great! A few days after the unveiling of Alfa Romeo’s new SUV, called the Milano, the government is coming forward to express its disapproval. It must be said that the Far Right is in power there and Georgia Meloni since October 2022, and the political recovery of an industrial jewel as an Italian company was dangerous.

More Alfa Romeo wouldn’t he hold out a stick to be beaten? In question, the name Milano, referring to the historical city of the manufacturer. Alas, his new SUV is not produced there, not even in Italy. Moved to Poland, at the Tychy plant, alongside the Jeep Avenger. And this is what the Italian government is accusing today: if there is no chromosome in Milano’s DNA from Italy, it is forbidden to give any sound meaning!

Pas du Parmigiano!

The problem goes beyond simple political divisions or any friction between Stellantis, the Agnelli-Elkann family or the Meloni government. A law introduced in 2003 will prohibit the importation of Italian audio products on Italian soil but produced abroad in order not to mislead consumers.

Somehow the idea is not so stupid. The friction now seems to be over the interpretation of this law that was originally intended for food products (cheese, wine, meat, etc.).

But then, what will happen toAlfa Romeo Milan ? He will not be sent back to Italy, that is for sure. Will it finally be approved? Will Stellantis comply with the fixed fine? Can his name be adopted in this area only? The answer to the next section.

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