Leila Neubauer was elected president of the Jaguar Land Rover dealer group

unanimously, Leila Neubauer was elected president of the Jaguar Land Rover dealer group. He succeeds Philippe Dugardin which is currently in the process of selling its car distribution operations.

At the moment, the new president has not yet presented his road map, but the news in the coming months and years for the English manufacturer will be very rich, because the network is currently using the complete Reimagine strategy, “launched 2021.

Read also:Neubauer Group soon in new colors for Jaguar Land Rover

This plan in particular plans to reposition the brand and Land Rover no longer in the world of luxury, but in that of luxury. Land Rover must introduce six new 100% electric models by 2026. For its part, Jaguar will be 100% electric from 2025 and is stepping up to compete with Bentley.

Maintain profits

For many traders, this luxury argument works. A a transition that also gets more attention in big cities than in small-scale businesses. However, in 2023, the average profit was “what” by 1.7%, while the internet had recorded 2.2% in 2022.

Read also: Jaguar Land Rover finally withdraws from UK dealership contract

“Part of the year was implemented with the old margin system, which allowed us to have a good year.”, gives feedback to the distributor. On the other hand, 2024 may be more vulnerable, because the image of the new brand is accompanied by significant investment in showrooms to support this high market.