The Birth and Evolution of the Genesis Car Brand

Summary

Hyundai’s entry-level division aims to dominate the luxury segment with high-quality cars at a more affordable price than competitors.
Genesis started as a concept in 2003 before launching luxury cars like the G80 and G90 under its own brand in 2015.
Focusing on innovation, Genesis has introduced electric models such as the GV70, showcasing luxury and performance in the EV segment.

For as long as companies have formed organizations, they have had separate divisions to handle different price levels for their ranges. Chrysler dealt with high-end cars, while Dodge was mid-range, and Plymouth was entry-level. Ford, the parent company, was the middle ground, with Mercury as the entry-level brand, and Lincoln as the top level. For General Motors, which sometimes had half a dozen brands under its umbrella, Cadillac was always the most prestigious division.

Japanese automakers entered the luxury segment in the 1980s. First, Honda introduced their luxury Acura line in 1986 and continued to sell established brands like Mercedes-Benz and BMW. Based on that success, Toyota created its own luxury brand with Lexus in 1989. Around the same time, Nissan’s luxury division, Infinity, was launched. Mazda had planned to follow suit with the Amati luxury brand, but financial issues forced the cancellation of the project in the early 1990s.

Korean automaker Hyundai came later to the American market than their Japanese counterparts, but has built a solid reputation as one of the best manufacturers, with an eye on the top spot. Besides building quality cars, a key part of Hyundai’s plan involves carving out a large segment of the luxury market. Founded in 2015, Genesis Motor is Hyundai’s luxury division that has put all others on notice. Creating more beautiful cars at more affordable prices, the ongoing Genesis project is poised to dominate the luxury segment.

In order to provide you with the latest and most accurate information possible, the data used to prepare this article was obtained from various manufacturer websites and other authoritative sources, including source 1, source 2 and source 3.

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Genesis Brand Evolution

Hyundai started as a construction company in 1947, but didn’t start making cars until 1967, and wouldn’t hit the US until the 1980s. Their first car for the US market was the Excel, introduced in 1986. Although it was underpowered and not much to look at , it was, however, cheap as hell, starting at $4,995, but most importantly, a reliable ride. The formula was successful and by 1988 it was the best seller in the country. Known primarily as an affordable source of basic transportation, Hyundai has worked hard to earn a reputation as an exciting and innovative car brand.

History of Hyundai:

1947 – Hyundai Engineering and Construction Company was formed
1967 – Hyundai Motor Company was founded
1986 – Hyundai Excel goes on sale in America
1998 – Hyundai acquires Kia
2015 – Genesis Motor is founded

By the 2000s, Hyundai was a major player with some of the best-selling models in many segments. They never lost sight of their goal of delivering quality vehicles that fit any budget, and have been recognized for their style and reliability. Part of world domination involves expansion, and Hyundai has consistently grown the company, as well as developing new divisions and brands to cover everything from small pickup trucks to full-size luxury SUVs.

Hyundai Acquires Kia

Come on was Hyundai’s Korean competitor that had been making cars for almost as long. They began selling cars in the United States in 1992, with one dealership in Portland, Oregon, expanding to over a hundred in a few years, becoming a major competitor. Following the Asian financial crisis of 1997, Hyundai and Kia entered into a joint venture in which both acquired a piece of each other’s companies, which is slightly different from a merger. The bottom line is that Hyundai ended up being Kia’s largest shareholder, so they now own the company.

The Rise of Hyundai Genesis

Hyundai and Kia both make good cars at good prices, but that means they occupy the same space. Hyundai’s growth vision required a new division that did something neither they nor Kia were doing. The concept of a luxury segment was first introduced in 2003 as “Concept Genesis.”

The plan was to design a luxury car from the ground up and launch it with a new company dedicated to luxury travel. After 3 and a half billion dollars, the Genesis executive car was introduced in 2008. However, it had a Hyundai logo, and the luxury division would have to wait.

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Hyundai Genesis Becomes Genesis Motors

Hyundai Genesis was a huge success and it became clear that the company needed to focus on luxury cars. Genesis Motors was launched in 2015, with the first models, the G80 and G90, hitting US showroom floors in 2016. Genesis vehicles are sold at select Hyundai dealers that have made room for the new luxury brand. In 2015 Yahoo! In an interview, Hyundai’s US spokesperson, Chris Hosford, cited consumer demand as the main reason for establishing Genesis as its luxury division.

“Customers have told us they want this brand. They say, ‘I want the Genesis badge.’ Some Genesis customers have been badgering their cars as Genesis alone.- Chris Hosford

Genesis G-Series Luxury Sedans

The first vehicle launched under the new Genesis Motors marquee was the 2017 G80, a four-door luxury sedan. It was effectively the second generation of the Hyundai Genesis, with more comfort and performance. Also, for the 2017 model year, Genesis unveiled the luxury four-door full-size G90, which was an evolution of the Hyundai Equus.

In 2019, Genesis would add the G70, a four-door luxury sedan. Then, in 2021, they started selling the G70 Shooting Break luxury car, mainly in the European market. All of the G-Series cars sold in America were instant hits and continue to be top five sellers in their respective segments.

Genesis GV-Series Luxury SUVs

A big part of the luxury car market is SUVs and crossovers, so Genesis tackled that next segment with the GV80 in 2021. The mid-size SUV is available with rear- or all-wheel drive, has several great turbo engine options, and is loaded. and luxury and reputation. The second SUV from Genesis was the GV70, also introduced in 2021.

The compact crossover SUV is as luxurious as its big brother, but it has the option of a 375-horsepower engine that makes it a high-performance vehicle as well. So far, there’s no full-size Genesis SUV, but they left the number 90 open, so maybe one is on the way.

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Genesis Design

Genesis is not just a luxury brand, but a project that aims to develop the segment. Anyone can finish off a luxury car and load it with features, but Genesis is looking to make a different kind of luxury car with an innovative concept. Even though the company has only been around for a short time, they have created around a dozen extreme concept cars that push the boundaries of design and imagination.

Concept cars are rarely built, but their innovative ideas find their way into production models. One of these concepts is a full-size SUV called Neolun, so the GV90 is probably coming.

Genesis Electrified G80

These days it’s impossible to be at the forefront of innovation without an EV and Genesis did just that with the Electric G80. As a plug-in version of the G80, it has all the luxury and features, but costs a little to enjoy. With a dual-electric motor setup producing 365 horsepower, it’s actually half-a-tic faster than the gas-powered V-6 G80 Sport. The interior is made from recycled materials, and the eco-friendly ride was the official VIP vehicle for leaders and delegates at the 2022 G20 Summit in Bali, Indonesia.

Genesis Concept Cars:

Vision G
New York
GV80
Essentia
Mint
X
X Spedium Coupe
X Convertible
Neolin

Genesis Electrified GV70

The Genesis Electric GV70 is of course the EV version of the GV70 and matches it in luxury, but surpasses it in performance with a pair of electric motors that make a combined 483 horsepower. It’s a very nice car Car and Driver placed it #1 in Best Electric Luxury SUVs, above the BMW iX and Rivian R1S. Genesis also makes the GV60 compact EV SUV, which is all electric but doesn’t carry the “Electrified” moniker, which BTW is #3 on the Car and Driver list.

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Genesis Evolution

Hyundai made a name for itself by making reliable cars at affordable prices, and its flagship Genesis brand is doing the same in the luxury segment. Genesis cars are the sharpest-looking rides any Hyundai-affiliated company has ever produced and probably the most stylish cars on the market today. What makes them special, however, is that they offer as much or more luxury and performance than the competition, at a lower sticker price.

Lexus, Acura, and European luxury brands may charge a premium because they have a reputation for high quality, but depending on The power of JD Genesis beats them all in reliability. The brand change is actually pretty amazing, from the bare-bones Hyundai Excel to the fully loaded Genesis G80. Anyone would be hard-pressed to name another car company that has come this far in such a short period of time. In fact, most car companies are doing what they always have, while Hyundai, Kia, and their luxury Genesis are pushing the boundaries.