Cupra is getting stronger. A record in Europe and an attack on the American market

Cupra can be satisfied with its form in recent months. The Spanish brand reports record sales and profits in Europe, and as appetite grows and eats, it enters new markets.

Cupra is, according to many, the golden child of the Volkswagen Group. Separated from Seat’s models in 2018, it increasingly surpasses the brand from which it originates, and more and more information seems to confirm that Cupra will be the nail in Seat’s coffin. For now though Together, both brands could achieve impressive financial success in the first half of 2023.

Seat, which of course includes the Seat and Cupra brands, available in the first six months of 2023. operating profit of EUR 371 million. In the same period in 2022, this profit was EUR 468 million less. Profit in the first half of 2022 was also in the red, reaching -1.8%. Now the 5 percent level has been reached. positive.

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The trend has changed in an interesting way, and the most important reason is the increasing popularity of the Cupra. Since the brand was launched, a total of 400,000 units have been sold. cars under its banner, including 100,000. only in the first six months of 2023

Outside of Europe, the Cupra is currently making big strides in Australia. However, this is not enough for the Spanish and with the announcement of good financial results, the general manager of the brand, Wayne Griffiths, confirmed it. The Cupra will also enter North America in the near future. Possible success in the US could open the door for Cupra to become a new, highly popular global brand.