Audi is launching an ambitious plan to release up to 20 new models by 2025, the majority of which will be electric cars. The German automaker, a subsidiary of Volkswagen Group, is expected to invest over €30 billion ($33.3 billion) in the endeavor, as it seeks to expand its presence in the rapidly evolving automotive industry.
This move marks a major shift for the brand, as it seeks to capitalize on the growing demand for electric vehicles. Audi has long been renowned for its luxury vehicles, but has lagged behind its competitors in the electric space. With this investment, the company is setting itself up to be a major player in the electrification of the automotive sector.
The company’s plan calls for the launch of up to 12 fully electric models, as well as up to 8 hybrid models. Additionally, the company is developing its own battery technology, which it expects to introduce in 2022. The batteries will be designed to provide long range and fast charging capabilities, allowing Audi to more effectively compete with other electric vehicle manufacturers.
As part of the plan, Audi is also investing in new digital offerings, such as over-the-air updates and virtual showrooms. This will allow the company to provide customers with a more personalized experience, while also allowing the company to more effectively reach new customers.
Audi’s plan is a bold move, and one that could have significant implications for the industry. By investing heavily in electric technology and digital offerings, the company is positioning itself to be a major player in the rapidly evolving automotive industry. It remains to be seen how successful the plan will be, but it certainly marks a major shift for the brand.