Austria’s data protection watchdog has determined that Facebook Inc.’s use of tracking technology is in violation of European Union data protection laws.
The Austrian Data Protection Authority (DPA) investigated the social media giant’s usage of tracking technology and found that it was in breach of the EU’s General Data Protection Regulation (GDPR).
The GDPR requires companies to obtain consent from users before collecting and processing personal data. However, the DPA found that Facebook was using tracking technology to collect data on users even when they had not given their consent.
The DPA said that Facebook was using “like buttons” embedded on third-party websites to track users, even when the user had not clicked the button. Facebook had argued that the data was not used for advertising purposes, but the DPA disagreed and said that the data was being used to personalize ads.
The DPA also found that Facebook was using tracking technology to track users who had deleted their accounts. The DPA said that Facebook was using tracking pixels to track users who had deleted their accounts, and that this was in breach of the GDPR.
The DPA has ordered Facebook to stop collecting data without the explicit consent of users, and to delete any data that has been collected without consent. The DPA also ordered Facebook to inform users of the tracking technology it is using and how it is using the data.
This investigation is the latest in a long line of data protection violations by Facebook. The company has been fined multiple times by the EU for similar violations, and has been the subject of numerous data privacy scandals.
The decision by the Austrian DPA is expected to have far-reaching implications for Facebook, as other data protection authorities across the EU are likely to take similar action.
Facebook has yet to comment on the decision.