Kia vince Automotive Design Award 2024 for Commercial Design Language

Milan Design Week saw the announcement of the winners of the 2024 edition of the Automotive Design Award which Kia won for its ‘Brand Design Language’. The award honors a new and revolutionary design philosophy, ‘Opposites United’ which is part of the relaunch of the brand which took place in 2021. It is – Kia recalls – a philosophy based on three fundamental concepts – tension, harmony and change – to inspire new perspectives and new ideas that, in accordance with the vision of providing sustainable mobility solutions, strengthen the ideas of design and value for the customer. The jury wanted to reward “an unconventional attitude with the aim of bringing about change, without fear of taking any risks. Kia’s new models, surprising at first glance, break the mold and the unified parameters of beauty, to establish a completely official language. new and of Modernity. A ceaseless innovation that defines a new identity”.

Among the new Kia models recently released for their design is the EV9 fully electric SUV, presented with two of the most important automotive awards in the world, including “World Car of the Year 2024” and “North American Vehicle, Utility and Truck. of the Year 2024”. ‘. Kia, again with the EV9, also won a Gold Award at the iF Design Awards. “In the spirit of rivals united, Kia uses the power of design to create a future of mobility that is innovative and sustainable with the goal of making people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global. Design, who collected awards at the Milan event.

Since its inception in the 1980s, the Car Design Award has established itself as an international recognition of the most innovative car design teams, the best production models and the revolutionary overall design language. The jury, made up of international automotive journalists and designers, accepts only 10 production cars and 10 concept cars from last year to the final round of awards, as well as the design language of only five brands. As part of Milan Design Week, Kia also presented the Cultural Communication Design Project, inspired by the design philosophy of Opposites United.