Subaru Canada posts first quarter, best March ever

Subaru Canada, Inc. (SCI) closed its first quarter of 2024 with sales of 17,723 units, making it its best Q1 ever. With 6,446 units sold in March, it was the best March on record and the second best sales month ever.

March sales increased by 103.5 percent. 100 compared to March 2023 and sales so far are up 85.8% compared to the same period last year.

The Crosstrek, Forester and Solterra each posted their best March photos ever. The Crosstrek and Forester, which each posted record months in January and February, recorded sales of 2,757 and 1,483 units in March, respectively. Sales of the all-electric Solterra reached 450 units, making March 2024 the best month for this model.

Subaru Crosstrek continues to win awards, such as the “Best Subcompact SUV” award presented by AutoHEBDO for the second year in a row, the “Best Value Maintained in the Main Subcompact SUV Category” award presented by Canadian Black Book for the third year. year in a row and, for the eighth time in nine years, the “Best Residual Value in the Small SUV Segment” award at the 2024 Residual Value Awards presented by JD Power Canada ALG.

The Forester remains a great choice for families, with a spacious interior, premium looks and high safety standards. Fully redesigned for the 2025 model year, the Forester will benefit from improved refinement, handling and technology. As the only electric model in the family, the Subaru Solterra offers the capabilities of a true SUV with everything you’d expect from a Subaru, including a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS).

“What a great start to the year,” said Tomohiro Kubota, Chairman, President and CEO of Subaru Canada Inc. “We cannot thank our dealers enough for their communication, hard work and dedication that allowed us to achieve this incredible result. »

Results for the month of March