System 1 | Ferrari is on the verge of a new promotion

Lewis Hamilton’s upcoming move to Ferrari is also causing excitement among companies outside of Formula 1. The Scuderia now appears close to a major new deal that could also allow it to acquire Red Bull.

According to the website “SportBusiness”, the Formula 1 racing team Ferrari is entering into a new partnership with the American group Hewlett-Packard. HP will be the Reds’ new title sponsor from 2025 – and, last but not least, help fund the transfer of Lewis Hamilton.

So Ferrari could receive a good financial injection. “SportBusiness” reports, quoting its sources, that the annual scope of the big plan is comparable to that of Red Bull The world champion racing team is sponsored by the Oracle technology group.

$90 to $100 million for a Ferrari?

With this in mind, the website “RacingNews365” reports that as a result of the new partnership, Ferrari will receive between 90 and 100 million US dollars, although the financial services will not end there. Accordingly, HP can also support the racing team in the development of new technologies.

It is also said that the new partnership will be announced soon around the Formula 1 Grand Prix in Miami. However, the papers have not yet been signed.

Previously, the most famous sponsor of the Scuderia name was probably the tobacco company Philip Morris International, which promoted its Marlboro brand between 1996 and 2011. In 2019, PMI also worked with Ferrari with its new product Mission Winnow, so that the team The race was officially called Scuderia Ferrari Mission Winnow until 2021.

Since then, the team has raced in Formula 1 without a title sponsor, although other sponsorship deals were arranged. The Italians recently announced a partnership with the Peroni beer company.