Volkswagen announces an investment of 210 million dollars in this country – La Nouvelle Tribune

The automotive industry is an important pillar in the good health of the world economy. Demand is still high in this market, which makes it possible to make large investments from time to time. L’Africa today it represents the biggest challenge for the biggest car manufacturers on the planet. Country likeSouth Africa has many properties to reap great profits in the automotive industry.

Volkswagen, which is a juggernaut in the industry, has been in South Africa for a few years now. In addition, the German group has a factory in the state of East Cap. Nation A rainbow takes a big place in Volkswagen’s deployment strategy in the African market. At a time when different manufacturers are fighting mercilessly in the electric car market, Volkswagen is changing its strategy.

In South Africa, the German brand offers a wide range of vehicles, including SUV quality. This Tuesday, April 16, Volkswagen indicated that it wanted to invest 4 billion ($210 million) in its Eastern Cape factory with the aim of developing a new SUV model adapted to the African market. The South African multinational plant already has two types of SUVs. With the announced investment, the site will produce a third type of vehicle.

Mrs Martina Bee, Managing Director of Volkswagen Group Africa expressed his enthusiasm following the announcement of the upgrade of the Eastern Cape factory. He gave this: “Time many car markets in the world are changing to use electric cars, African markets like South Africa will continue to manufacture and sell cars with internal combustion engines. This is due to customer demand for internal combustion engines and the slow introduction of electric vehicles in these markets.«.

The manager added that the South African plant will be used as a relay to supply all the countries where Volkswagen is present. If the German brand is very active in South Africa, it is because it knows that the competition is tough and that it has to face the big ones like Mercedes-Benz, Toyota Motor, Ford and BMW AG.