Bill would open name, image, likeness opportunities for more Arkansas student-athletes

Legislation recently introduced in the Arkansas State Legislature would provide student-athletes in the state with greater opportunities to monetize their name, image, and likeness (NIL). The bill, if passed, would provide student-athletes with access to the same economic opportunities available to professional athletes.

Proposed by State Representative Jim Wooten, the legislation seeks to amend the Arkansas Code of 1987 to allow student-athletes to negotiate contracts with third parties to capitalize on their NIL. The bill is co-sponsored by five legislators, including State Senators Bob Ballinger and Trent Garner.

Provisions of the bill would prohibit college and university athletic programs from punishing student-athletes who capitalize on their NIL, while requiring student-athletes to disclose any such contracts to their respective athletic programs. Furthermore, student-athletes remain subject to NCAA regulations.

Wooten noted that the bill would ensure student-athletes in Arkansas are not unfairly disadvantaged as other states, such as California, have passed legislation allowing student-athletes to capitalize on their NIL. “This bill is about fairness,” Wooten stated. “Arkansas student-athletes should have the same opportunities to benefit from their name, image, and likeness as those in other states.”

The bill is the latest in a series of legislative efforts aimed at providing college athletes with the ability to monetize their name, image, and likeness. The NCAA has previously stated that it would allow student-athletes to capitalize on their NIL, although the organization has yet to issue any formal regulations.

Should the legislation be passed, it would open up a host of opportunities for student-athletes in Arkansas to monetize their NIL, while providing them with a degree of protection from potential abuses by third-party entities. If the bill is approved, Arkansas student-athletes would join the ranks of their fellow college athletes in other states in profiting from the use of their name, image, and likeness.

Legislation recently introduced in the Arkansas State Legislature would enable student-athletes to monetize their name, image, and likeness (NIL). If approved, the bill would amend the Arkansas Code of 1987 to permit student-athletes to negotiate contracts with third parties for the usage of their NIL. Proposed by State Representative Jim Wooten, the bill is co-sponsored by five legislators, including State Senators Bob Ballinger and Trent Garner.

The legislation would protect student-athletes from any potential retribution from their college or university athletic program, while mandating that any such contracts be disclosed to the program. Moreover, student-athletes would remain subject to NCAA regulations. Representative Wooten noted the importance of the bill in ensuring Arkansas student-athletes are not disadvantaged relative to those in states such as California, which have already passed laws allowing student-athletes to monetize their NIL.

If the bill is approved, student-athletes in Arkansas would be able to capitalize on their NIL, while being provided with a degree of protection from potential exploitation. Consequently, Arkansas student-athletes would join their peers in other states in profiting from the use of their name, image, and likeness.

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Bill would open name, image, likeness opportunities for more Arkansas student-athletes | KLRT

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