BMW can again double the sales of the electronic car

BMW can again double the sales of the electronic car


The BMW group has published its latest half-year statistics. According to this, the manufacturer sold a total of 75,891 BMW and MINI electric cars worldwide in the first half of the year, more than twice as many e-car sales compared to the same period last year (+110.3 percent). This growth underscores the company’s focus on increasing electronic mobility and confirms the high level of demand for electronic designs among customers worldwide.

In the first half of 2022, the company presented a total of 1,160,443 cars BMW, MINI and Rolls-Royce. Compared to the first six months of 2021, the first most active half of the year in the company’s history, sales fell by 13.3 percent. Across the industry, this year will continue to be affected by the impact of the geographical situation in Eastern Europe, the effects of Covid’s temporary closure in China and the ongoing barriers to access to semiconductors.

The BMW brand sold 1,016,541 cars (13.7 percent) worldwide in the first half of the year. The BMW 4 Series performed well with a total of 58,805 units, more than half of which were sold compared to the same period last year (+52.1 percent). Starting in October, the new BMW X1 will be unveiled in the exhibition rooms – for the first time with an electric drive only – with the new BMW 8 Operating System and the BMW Curved Display. The launch of the new BMW 7 International Series market, which kicks off in November, marks another milestone in BMW’s offensive style in the luxury segment.

The company plans more than twice a year for annual sales of fully utilized vehicles by the end of the year and is fully on track to achieve this goal after the first half of the year. BMW Group’s new electronic innovation leaders are in high demand among consumers. This is underscored, among other things, by the back order of BMW i4 of all electronics with over 34,000 units in Europe.

The company continues to expand its range of electronic models at a rapid pace: This year, a new medium-sized sedan i3 (in China), a compact SUV iX1 and i7 will complete the existing models. Production of the i7 luxury sedan series began July 1 at the BMW factory in Dingolfing. The BMW i5, the all-electric MINI Countryman and the exclusive battery-powered Rolls-Royce Specter will follow next year.

With this type of fast-growing product and high demand, the BMW Group aims to have more than two million fully functional vehicles on the road by the end of 2025.

New class from the middle of the decade

Starting in the middle of the decade, the new power class will make a significant contribution to BMW Group’s sales volume. The new class has the potential to accelerate the penetration of the mobility market: With the new car design, the proportion of fully automated vehicles in BMW Group’s international sales could already reach 50 percent by 2030.

The MINI brand should already have a unique power line from the early 2030s. Rolls-Royce is also set to become an electronic brand by 2030. In addition, all new future models from BMW Motorrad in the field of urban mobility should be fully electric vehicles, such as BMW CE 04.

The BMW M reaches a critical milestone with the introduction of the i4 M50

Consumer demand for high-performance and versatile M products, especially M3 / M4, is still high and M GmbH import books are still well stocked. With the “very successful market launch” of BMW M’s first all-electric performance derivative, i4 M50 Gran Coupé, in March 2022, according to the manufacturer, the company reached a milestone in its 50th year with its launch and launch. iX M60 in June 2022 after.

With 81,198 units sold in the first half of 2022, BMW M GmbH missed just a record value for the previous year (-2.6 percent). In the second half of 2022, M GmbH can also expect another product attraction – in November 2022 the first M3 Touring production will begin.

MINI Cooper SE: The full sensation of the electric go-kart increases sales

The MINI brand delivered 140,711 vehicles to customers in the first half of the year (-10.9 percent). With a view to the future of electricity, the MINI already has a clear focus on electricity. It is therefore interesting that Cooper SE of all 18,430 electronic devices were sold worldwide as of June (+37.0 percent). As of March this year, the MINI Resolute Edition (for MINI-door 3, MINI-door 5 and MINI Convertible), Untold Version (MINI Clubman) and Untamed Edition (MINI Countryman) with unique design and features materials have also contributed. with a high level of interest in all types of branding.

Rolls-Royce Motor Cars with sales growth of about seven percent

Rolls-Royce Motor Cars sold 3,191 cars (+ 6.8%) in the first half of the year. Demand for all designs remains high, with customer orders until 2023. The first electric company car, Rolls-Royce Specter, is already undergoing extensive testing before its market launches in the fourth quarter of 2023. The Specter is in line at the forefront of the company’s transformation towards a full-fledged electronic model by 2030.

Sale of BMW and MINI in regions / market

In China, the BMW Group sold 378,727 BMW and MINI cars in the first half of the year, 18.9 percent less than in the same period last year. Sales of fully used cars in China rose by 74.8 percent.

From January to June this year, 164,626 BMW and MINI vehicles were delivered to US customers (-10.3 percent). Demand for sports cars built in the United States increased by 8.1 percent compared to the first half of 2021 (92,716 units).

Total sales of BMW and MINI in Europe in the first half of the year were 433,989 units (-13.9 percent). From January to June, 124,350 BMW and MINI vehicles were registered in Germany. With these sales results, the company leads the competition in its home market. With an increase of 30.8 percent (15,064 degrees), the target in the German market was also to increase electricity capacity.

Source: BMW – press release 07/08/2022