Electric-only Avenger would be a mistake, Jeep CEO ‘admits’

Electric-only Avenger would be a mistake, Jeep CEO ‘admits’


The Jeep Avenger it was the very first electric car of an American brand, managed as we know well by the Stellantis Group. What would have been just an EV then became a petrol and a hybrid at the behest of the CEO of Jeep who has now freed himself from a few pebbles from his shoe.

Antonio Filosa, CEO of Jeep, has “confessed” in a way Automotive News that launching an electric-only Avenger would be a huge mistake. “The European market was not ready for an electric-only Avenger. In some markets like Italy, Spain and Poland we should have launched the petrol variant earlier, we have learned an important lesson”. In short, Filosa places Italy, rightly, among those countries that are not yet ready for the electric revolution. It is not a coincidence that The Avenger was offered at launch in both petrol and electric versionsSomehow the brand knew that focusing on the EV model would not pay off.

Despite Filosa’s pessimism, the electric Jeep Avenger was the best-selling BEV in Italy in January 2024, moreover in the first quarter of the year it was the third most requested car after Tesla Model Y and Tesla Model 3, so a little confidence in recommending electric cars is still needed. In fact, comparison with oil variants is ridiculous: in the first 3 months of the year. Avenger installed a total of 10,598 vehicles, which is only 666 batteries (the best-selling electric car in Q1 2024). Launching the car in an electric version only would damage Jeep, although it must be remembered that the Meloni Government was late in renewing the incentive for the 2024 car, which now only starts in May. However, we can imagine that Jeep (and Stellantis in general) will continue to deliver models of many powersallowing the public to decide the best for their needs.