BMW: the new distribution model of the Mini brand will start in January 2024 in Italy

Thirty-four entrepreneurs and partners of BMW Group Italyafter contributing to the construction of a new business model together with the management of the Italian branch of the Monaco company, they agreed to an agreement that will be the basis of Futures Trading Model which the Italian market will be a test for the entire BMW Group and the Mini brand from next year. The entire BMW Group Italia network has signed a new agency agreement that will manage the business model of the Mini brand from now on January 2024

“In an ever-changing situation – he declared Massimiliano Di Silvestre, president and CEO of BMW Italia – even the current business model needs to be reviewed, rethought, reinvented. We want to lead the retail revolution together with our merchants. We believe our future lies in agency design. We created it in collaboration with our sales partners, who will remain the backbone of our success. The aim of this restructuring is to ensure a sustainable, successful and profitable business for the BMW Group and the network. The signing by our dealers of the new agency contract for the Mini brand confirms the correctness of the process we followed, the stability of the relationship with our partners and the shared strategy”.

“The signing of a new agency contract for the Mini brand – he announced Enzo Zarattinithe president of Acib (BMW Italian dealer association) – testifies to the strong relationship between us and BMW Italia and I am sure that we will continue to work together in a project that will give us the satisfaction that we are all looking for.”

The marketing and sales strategy of the FSM project is based on strong relationships with customers to ensure a high-quality experience, both physical and digital. Furthermore, the distribution model of the future has an important need to satisfy all parties involved: customers, the BMW Group and the sales network. The implementation of the new business model will be phased in time and by brand: the start will be with Mini in 2024, when the BMW brand will follow in 2026. The entrepreneurial spirit of businessmen will be strengthened with the intention of better use of working capital, preventing fixed assets in stock for the benefit of investments aimed at guiding the customer in the purchase experience of payment and focusing on sales changes. organization again and used by the support service.

In the new system, the role of a talented salesperson will gain greater authority over the customer, focusing on his satisfaction through understanding individual needs, setting up a tailored vehicle and working on the quality of the relationship. So the customer will be able to appreciate the clarity and transparency of the price and will increase the trust and connection with the brand.