Tavares: “I said no to the sale of Alfa Romeo and Lancia” – News

After the announcement of the birth of Stellantis and the first months of the creation of the new car group born from the merger between FCA and PSA, we wondered for a long time which of the 14 products of the company will be sacrificed. There were long talks about Chrysler but also about Lancia and even Alfa Romeo, considered the Achilles heel of the new company. In recent days, history has emerged on the subject of these two Italian brands, which are now included in the so-called premium cluster together with DS. Stellantis CEO Carlos Tavares spoke on the subject, saying that many would have wanted him to sell Alfa Romeo and close Lancia.

Defending Alfa Romeo and Lancia

“You can’t imagine how many people asked me to close Lancia when we created Stellantis” – Tavares said during a round table with journalists – You need to know two things. First, there were many people knocking on my door to sell me an Alfa Romeo. And I said no. And there were many other people who told me to kill Lancia. Shame: I said no again. So today, what we have done is to change the business of Alfa Romeo. The brand has an advantage, it is placed in the payment section. Business is growing”.

The new Alfa Romeo, from Milan to Junior

Important announcements about Biscione that come in a period of turmoil from a marketing point of view given that the launch of the new B-segment SUV had to be suddenly renamed, from Milan to Junior just a few days after the world premiere. the first game was held in style in the city of Milan.