Automotive Design Awards 2024, BMW, Volvo and Kia have won the Oscars

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For forty years, the Automotive Design Awards established by Auto&Design magazine have presented Oscars to the design teams that contribute most to the evolution of automotive style, judging a shortlist of ten finalist projects in the categories of concept cars, production cars and crossovers. of fashion. language for the entire brand range.

The BMW Vision Neue Klasse, reinvents the brand design

The automotive design Oscars, a highly competitive and ever-evolving sector that in recent years has increasingly put sustainability and future mobility at the center of attention, awarded the win in the Concept Car category to the BMW design team for the Vision Neue Klasse. a project that anticipates the basic design principles of the German company’s models that will arrive from 2025, but maintaining the style elements of the brand.

The BMW team preceded, in order, those of Mazda for the Iconic Sp and Mercedes for the Vision One-Eleven.

Volvo Ex30, simple and practical, yet luxurious

In the Production Vehicle sector, the Volvo Style Center established itself with the Ex30, given its successful exterior and spacious interior. A small SUV with a strong sense of luxury, characterized by the usual design language of Volvo: simple, ecological, practical, but also capable of bringing a sense of renewal with its characteristic Scandinavian design, albeit new. Behind the Ex30 were the Alfa Romeo 33 Stradale and Lamborghini Revuelto hypercars.

Kia, radical renewal

Kia took the first stage of the stage in the segment focusing on the evolution of the stylistic language of the brand and its effective use in the entire range, due to the inconsistent approach of the philosophy of the Opposite Unity and which has created models that break the parameters. aesthetics combined with new and modern formal principles. In second and third place in this section were the design teams of Toyota and BMW respectively.