Chrysler Brand Launches New Marketing Campaign for Pacifica Minivan

The Stellantis Chrysler brand in Auburn Hills is launching a new multimedia advertising campaign – “Thank You to Our Parents.”

The campaign, created by the Doner agency in Southfield, credits the many awards and honors the Chrysler Pacifica has received over the years to the many different types of parents who are an inspiration to Chrysler, according to the automaker.

“With more than 175 awards and industry awards, the Chrysler Pacifica is America’s most awarded small car for seven years running, and we owe this success to the many parents out there who have been an inspiration to us as a brand to create and deliver innovative designs, features, and technology that gives our customers the ultimate family car,” says Chris Feuell, CEO of Chrysler’s Stellantis brand. “This campaign is our thanks to parents and drivers and to let them know that without them, we would not be the premium car we are today. “

The multi-channel campaign includes three 30-second commercials that run across ads, social media channels, and online videos.

One, titled “Mother a Boy,” focuses on the chaos that comes with being a mother to many boys under the age of 10 and acknowledges that while a parent’s hands may be full, keeping the family safe comes first. This ad recognizes the “Mother Boy” for being the inspiration behind the Chrysler Pacifica and the industry’s most standard safety features.

View the ad here.

The second version of the campaign is called “Empty Nesters.” It focuses on parents dropping their last child off at college and acknowledges that a new kind of freedom is on the horizon. The place thanks the “Empty Nesters” for being the inspiration behind creating the Pacifica Plug-in Hybrid, which offers 520 miles of combined gas and electric range and built-in rear-seat entertainment, allowing parents to pursue whatever adventures they want. , or nothing.

Visit here to watch “Empty Nesters.”

“Dog Moms,” the third edition of the campaign, focuses on pet parents, especially those with big, fluffy dogs. This place gives thanks to the pet parents who inspired the creation of the Chrysler Pacifica, which comes with Stow ‘n Go seats and storage to organize all the toys and an integrated Stow ‘n Vac to clean up the mess they leave behind. .

“Mother Dog” can be seen here.