Car brand Polestar will open pop-ups in Leuven

Car brand Polestar will open pop-ups in Leuven


Car brand polestar opens a temporary showroom at Leuvense Vaartkom: from April to the end of June, people can go there for test drives and information about electric driving.

to give desire

A subsidiary of Volvo and Geely Holding wants to introduce electric mobility to as many people as possible. Now it’s doing the same in Leuven, with a pop-up shop at Vaartkom. From April to the end of June, everyone can go there for information about youth brand cars, but also for information about electric driving in general. If you want, you can request a test drive.

“It is a fact that we will all soon change to electric mobility. But it should not be a ‘must’ story, the desire to change must be decisive. To generate that interest, we want to introduce as many people as possible to our cars and electric driving,” explains the director principal Lies Eeckman.

Experience as much as possible

Polestar currently only has two different models, so the choice is limited, but research has shown that those who have had experience with electric cars are 7% more positive about these types of cars. “In order to speed up the transition to sustainable mobility, it is therefore in our interest to allow as many Belgians as possible to have the first driving experience with electric vehicles,” says Eeckman. In Leuven, people can test drive the Polestar 2 by appointment.

It’s just tempting, because you can’t buy in a showroom. Type is strictly ‘digital-first’, so ordering a car is done entirely online. On top of RetailDetail Congress on April 28 in Antwerp, top woman Lies Eeckman will say more about the brand’s special strategy. Still on the bill that day: a mix of international platforms and local businesses, including ZalandoAlibabaRainpharmaLa BottegaOdette Lunettes and chameleon† We will announce more names soon. More information and tickets through this link

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The car brand Polestar is opening a temporary showroom at Vaartkom in Leuven: from April until the end of June, people can go there for test drives and information about electric driving. Generating enthusiasm Volvo’s subsidiary and Geely Holding wants to introduce as many people as possible to e-mobility. Now it’s doing the same in Leuven, with a pop-up shop at Vaartkom. From April to the end of June, everyone can go there for information about youth brand cars, but also for information about electric driving in general. If you want, you can request a test drive. “We’ll have that soon enough…