Carros Magazine – Lotus Emira: a civilized Briton

Emira is the first Lotus to be developed based on what we believe to be a successful design language that is also spoken by its big brother, Lotus Evija. Oh and it’s the last internal combustion Lotus, that too.

Lotus has (not for the first time, but this aside) big plans for the future and therefore a lot depends on Emira. The model is the start of a sales offensive as the British brand tries to return as a serious player in the sports car segment. So look at Emira as the start of a new push at Lotus, which also wants the electric market, the 2,000 hp Evija super sports car and the Eletre electric SUV in the future.

Desires

Before the big change, Lotus pumped more than £100 million into its facilities in Hethel, England. The brand owes this investment to the Chinese company Geely and the investment company Etika, which took over the ownership of the English brand in September 2017. We also said goodbye to the now very old models Elise, Exige and Evora. It is to be hoped that the Lotus can live up to the wishes, because in the past, as we just said, it was often blown up from the tower. In 2010, for example, it announced the same offensive and the killing of new models, but nothing happened.

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You can read the whole article and more pictures in CARROS Magazine number 8/2022. Have you ever missed anything? Get a cheap additional annual subscription (8 editions) now.