Cestaro (Skoda): “The desire to connect with active security”

Cestaro (Skoda): “The desire to connect with active security”


Alberto Cestaro was born in Verona in 1965 with a degree in Economics, he joined Volkswagen Group Italy first as area manager of Audi and then as sales manager of the Group’s fleet. Since 2010 responsible for the Audi fleet, since April 2020 he has been the head of the Skoda fleet & used car business.

Did you also experience longer shipping times in 2022?
The extension of delivery times, which began during the first closure due to the epidemic and continued due to the shortage of semiconductors, also had a significant impact in the first three quarters of 2022. In the last months of the year, Skoda Auto equipment. have increased, but they are obviously reducing the long queue of many orders waiting to be delivered. We expect 2023 to bring significant improvement in this regard. In any case, Skoda Italia has never differentiated between customers, so everyone, retail and fleet, is affected in the same way by this transition.

What alternative electrical equipment and on-board technologies are most requested by fleet managers?
In terms of alternative fuels, we have seen a steady increase in interest in the Phev engines that we offer in the Octavia range, the best-selling fleet, and in the Superb, our flagship among large wagons. Obviously, we are also starting to move towards electricity and, from this point of view, the arrival of the Enyaq Coupé iV range, which has joined the traditional version, was certainly an important thing. A design that is attractive for its style, functionality and efficiency and which is directly in line with the management policies of the company, also works perfectly as a catalyst for popularity for the entire range. In terms of on-board technologies, the interest in integration with active safety, which is now considered important for companies, remains high. From this point of view, our Executive versions, which offer integrated browsers as a common, wireless interface, the possibility of controlling the vehicle via software and the complete Adas series, have been highly appreciated by professionals and companies for many years.

Captives and multi-brand franchisees: what is your relationship with this different reality?
The reality of long-term chartering is increasingly diverse and exists in the world of shipping and in companies. To better manage the customer’s needs, we make products and competitive conditions available to all Nlt companies, trying to work well with everyone, strengthened by the best relationships established with the main companies in the sector, which therefore recognize the best quotations of examples in the category of Skoda. The captive, on the other hand, is the closest and most flexible partner, so Nlt towards the retail customer completely bypasses the captive itself. The customer of the company who appreciates the original services of the brand, always presented through the hostage, makes the choice of the product and through the tender wins the need through the Nlt companies that meet the conditions of good specifications. In this situation, hostages and various NLT companies compete equally.