The new image of Kia will be called the Tasman news agency Italpress

SEOUL (SOUTH KOREA) (ITALPRESS) – The new takeover will be called Tasman: Tasman. The chosen name, inspired by the wild beauty and unspoiled nature of Tasmania, the island at the southern tip of Australia, is intended to symbolize the spirit of adventure and the desire for discovery that distinguishes the new image. The Kia Tasman represents the brand’s first bold step into the global C-segment pickup market. The Tasman redefines the concept of a pickup in the sense that it is not only a work car, but with its lifestyle characteristics it proves itself as a work vehicle. the ideal companion for an active lifestyle, 24 hours a day, 7 days a week, ready for many recreational activities, even extreme ones.
Kia has planned to launch for the first time in 2025, through a strategy that will see the launch divided into several phases, internationally, in the markets of Korea, Australia, Africa and the Middle East. This strategic approach aims to meet the specific needs and requests of each geographic region, taking into account the characteristics of each, such as the strong penetration of the Australian market, the growing trend of foreign operations that has emerged for Koreans. market and demand in Africa and the Middle East for off-road vehicles capable of dealing with various terrains, including the desert.
The Kia Tasman, thanks to its versatility and capabilities, is destined to gain great popularity in the Australian market but not only, as a model with high sales, consolidating Kia in a leading position in the development of multi-purpose vehicles. The Tasman name, suggested by Kia Australia, was chosen from a list of submissions from Kia’s international markets. Its direct connection to Tasmania, known as the ‘island of inspiration’ and the Tasman Sea ultimately led to this denomination. The island’s stunning scenery and vibrant wildlife provide a unique blend of wilderness and cultural richness, helping to inspire a sense of wonder and community unmatched anywhere else on Earth. The name is meant to evoke this spirit of adventure, reflecting the robustness and versatility of Kia’s new pickup.
To highlight this connection, Kia released a video where a blacksmith is inspired by Tasmania’s stunning landscape to create the Kia Tasman logo.

photo: Kia Italia press office

(ITALPRESS).