Charles Blunier realizes the world’s first Ferrari pop-up concept store in Zurich

Charles Blunier realizes the world’s first Ferrari pop-up concept store in Zurich


On September 16, the first Ferrari Concept Store opened in Zurich. Switzerland is considered an important market for Ferrari and was chosen for the first opening for this reason.

editorial staff


September 22, 2022

With the concept store, the Italian luxury car manufacturer Ferrari creates a meeting place that combines the heritage of the brand with a modern and innovative interpretation.

The pop-up location at Uraniastrasse 18 combines gallery space with unique artworks by Silvie Fleury, George Condo, John Armleder and Blair Thurman on the first floor. The pop-up concept store spans over two floors and allows customers to immerse themselves in the exclusive world of Ferrari. On the ground floor there is an Italian cafe during the day and a bar with an aperitivo in the evening. Additionally, Ferrari by BI Collection invites you to enjoy and shop a fine selection from Ferrari’s current fashion collection as well as a carefully curated selection of accessories, books and magazines. The pop-up shop recreates the 360° world of Ferrari.

Charles Blunier has had BI Collection in his client portfolio for four years now and both can look back on a successful partnership. With the innovative approach and concept of the Ferrari concept pop-up shop, Charles Blunier & Co. they want to set a milestone for the Ferrari brand.

Together with the Eggert & Friends team, the modern interior was executed in a very short time and celebrated with a grand opening. The pop-up area is open to walk-in customers and family and friends of Ferrari from Friday 16 September.

Digital campaign by photographer Edgar Berg

All communication and creative identities were also designed and implemented by design studio Charles Blunier & Co. Charles Blunier has managed to win the famous photographer Edgar Berg for the campaign and is using a meaningful campaign to show the city of Zurich with a digital campaign.

Charles Blunier says: “We are very proud to have been chosen by Ferrari to develop this pilot project. For us, being trusted by one of the biggest brands in the world is a great recognition of our way of thinking and our holistic approach to design.

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