100 kpj – The Chinese manufacturer, Chery, has also revitalized the Indonesian car market with a range of luxury cars. Interestingly, Chery can sell cars at a very cheap price compared to cars from Japanese or European manufacturers.
Recently, PT Chery Sales Indonesia officially released the Chery Omoda 5 GT which is a new variant of the Omoda 5 family with more power. The crossover SUV is available in two variants in Indonesia.
First, the Omoda 5 GT Front wheel drive (FWD) variant is offered at a price of IDR 448,800,000 and all wheel drive (AWD) at a price of IDR 488,800,000. For AWD cars, this price is quite cheap compared to other types of AWD cars which can be more than IDR 500 million.
Harry Komara as the Vice President of PT CSI revealed the secret of China being able to sell cheap cars. He said that Chery did not make as much profit as many other car manufacturers.
“Actually, in China, the prices are real, no one doing business wants to lose money. However, (brands from other countries) are the first to get big profits,” said Harry Komara at the launch of the Omoda GT 5. in BSD, Tangerang, at the end of the week.
According to Harry Komara, Chery admitted that the price offered was in line with production costs. However, with good quality.