Alfa Romeo is changing the name of the Milano, it will be called Junior: let’s find out

Junior is the new name of Alfa Romeo Milano, thus changing the name of the small sports car that is sent to change parts.

Alfa Romeo closes the first quarter of 2024 with approximately 6,600 units sold and a share of 1.5%, in line with what was recorded in the same period of 2023., thus strengthening its position in the national market. Tonale shines again, achieving excellent results: in March, in fact, it reached a share of 5.7% in the C-SUV segment, with an increase of 0.7% compared to the same month in 2023.

Meanwhile, a new one was presented on April 10 Alfa Romeo Milan it is now called Junior.

Jean-Philippeprendito – CEO Alfa Romeo:

We are fully aware that this period will remain engraved in the history of the Brand. It is a big responsibility but at the same time it is an exciting time. The choice of the new name Junior is completely original, being strongly connected to the history of the brand and being among our favorites and among the public’s favorites since the beginning. As a team we choose once again to make our passion available to Business, to give priority to products and customers. We decide to change, although we know that we don’t have to, because we want to preserve the positive feelings that our products have always generated and avoid any kind of controversy. The attention paid these days to our new sports compact is something unique, with an unprecedented number of access to the developer online, which caused the site to stop working for a few hours.

Junior name

After the success of the Giulia and its coupé version the Giulia Sprint GT, designed by Giugiaro for Bertone, Alfa Romeo’s aim is to appeal to a young, new audience who aspire to own a good car and unique without exceeding the purchase and management costs.

The new Alfa Romeo Junior

Sports at heart, compact in size, more than 4 meters in length, and Italian style at first glance, these are the characteristics of the Junior, which can already be ordered in the “SPECIAL” version of the launch that represents a new entrance to the world of Alfa Romeo for all those, Alfisti but not only, who were waiting for the return of type in this section. Junior is inclusive and gives everyone access to a unique and attractive vehicle.

So it is destined to radically change the concept of sports in the most suitable place in Europe, Junior is available in “HYBRID” configuration, the first in the segment to also offer the Q4 all-wheel drive variant with automatic management of the rear axle, and “ELECTRIC”, in 2 power variants with 156 HP and autonomy of up to kilometers 410 , and sportsman VELOCE with 240 HP, the highest expression of Alfa Romeo’s sports DNA. Design changes in its distinctive features, creating an immediate emotional connection. After all, Alfa Romeo has always aimed at those who are looking for not only a “way to travel” in a car, but rather a symbiosis, a bond capable of stimulating “real emotions”.

In driving, Alfa Romeo interprets the use of software and connectivity to enhance the driver’s feelingswhich is and remains central, also thanks to the integration of Hey Alfa’s online assistant, GPT Chat (AI) which through voice recognition brings a useful and intelligent “co-pilot” who can inform, advise and. to meet every driver’s request.