Maserati remains true to electrification – electromobility (e-mobility), corporate news, economy and industry (other) | News | VISION Mobility

Reports that Maserati had halted development of the Quattroporte’s electric-only successor prompted the brand to issue a statement: It is pursuing a sustainable long-term and profitable growth plan that focuses on consistent brand and product development – which is no mean feat. .

To display the flag: The Maserati model range is “designed, engineered and manufactured entirely in Italy”. It is currently delivered to more than 70 countries worldwide, representing an export rate of 86 percent. Modena continues to be the heart of the brand, which has been based in the historic Viale Ciro Menotti factory for more than 80 years. More importantly, after of a positive financial recovery from 2021, Maserati is based on a business model that focuses on an electric future. The aim is to expand the position in the luxury segment “while maintaining unit numbers and margins” in line with the brand’s unique positioning.

The GranCabrio Folgore is scheduled to hit the market in 2024, shortly after the start of the combustion engine version. The electrification trend will continue with the new MC20 Folgore flagship in 2025, as well as the all-new electric UV in the E segment in 2027 and the next-generation Quattroporte BEV in 2028, which coincides with Maserati’s discontinuation of the Quattroporte’s successor.

The historic headquarters in Modena, where the production of the MC20 and MC20 Cielo takes place, will soon give way to the production of the Folgore version of the coveted supercar. It will also house the Fuoriserie customization software studio, which will enable the production of custom-made Maserati cars. In this sense, “firm investments in new systems in the factory and in special training for new Fuoriserie employees are already planned”.