Chrysler wants to put the car back in its portfolio

We learned a few days ago that the final Chrysler 300 had been officially released. This means that retirement had come for this sedan which, despite the long journey at the end, left its mark on the world of cars. This news also meant that Chrysler would now offer only one product in its lineup, the Pacifica/Grand Caravan. The American company already has dozens of cars in its portfolio, is it slowly disappearing? According to Christine Feuell, managing director of Chrysler, No. Instead, Chrysler is planning a strong comeback with a full lineup of electric SUVs, vans and cars.

A car that comes with an SUV

Car lovers, don’t despair, despite the demise of the Chrysler 300, the company intends to return to the segment sooner rather than later. Although very few details are revealed publicly, the CEO reiterated that the company still believes in cars. Chrysler has not yet made it official, but Christine Feuell lets us understand that the manufacturer will reveal that the car is in the plans soon.

It is too early to know whether the latter will be electric, petrol, hybrid or a combination of all its possibilities. On the other hand, we can confirm that the brand’s first electric vehicle will be an SUV. Announced more than a month ago, Chrysler plans to reveal its new flagship in 2024 for a market launch in 2025. This will be heavily inspired by the Airflow concept presented in 2020 and 2022, but it won’t be exactly the same. However, it will be assembled on a large STLA platform that can provide electrical architecture for 400 and 800 volts. According to the manufacturer, with high-performance batteries, vehicles assembled on this platform will be able to travel up to 600 kilometers on a full charge.

Harmony in motion

Chrysler will get a series of big changes in the coming years, at least that’s what we understand. The company plans to reevaluate the process of purchasing its products online and in retail. After sales service is part of the big change that the manufacturer is trying to check.

In terms of strategy, Chrysler also aims to adopt a new philosophy called “Harmony in Motion”. The CEO explained that all future products of the brand will be created with this ideology. Style, efficiency, inspiration and value will be at the heart of the company’s future decisions.

Additionally, Christine Fuell has already mentioned that she wanted Chrysler to be Stellantis’ “entry-level brand” by offering affordable prices. There are still some questions about the direction the company plans to take in the coming years, but Christine Feuell confirms that 2024 will be a year of big announcements.

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