Citroen has created the most modern car showroom in the world. Today’s showrooms can only dream of the shape and scope that Andre Citroën chose for his flagship at the time. Pictures of this place delight architects and modern customers.
A modern form, a large glass facade, a light station – this is how the showroom of the future looked, which Citroen opened in the 1930s, at the peak of its power under the rule of its founder. The photo taken at night shows how big this activity must be and it is easy to imagine the surprise of the customers.
The size of the station matched what could be seen from the outside. Five levels, filled with cars, are all beautifully displayed so you can see them all from one place.
Not only passenger cars were shown, but also utility and tracked vehicles. There were also toys for children.
Such a building would easily fit into today’s architecture – the Citroen showroom was designed by A. Laprade and L. Bazin, with Jean Prouvé as the engineer. The facade is made of glass panels, amazingly showing the five floors that resemble the shelves where the cars were presented.
Unfortunately, the building has not survived to this day. As a modern part of the district in which it was located, it was demolished and replaced with a completely different architecture. It is sad, because today it would not only be a good place for a brand museum, but also a testimony to the genius of architects and a good inspiration for future generations.