Citroën is making major changes to the naming structure of its trim levels across its range. The aim of this step is to introduce more transparency to customers who may be a little confused by the large amount of information and facilitate production – and thus also reduce costs.
Until now, Citroën had names of versions in its configuration such as You, Feel, Feel Pack, Shine, Shine Pack and special editions. Now this will change – starting in France, the new nomenclature will look like this:
- You – the basic version, equipped with climate control and basic multimedia functions, specify the same as today’s models,
- Together – the medium version of the device, and the detailed version depending on the model, similar to the current version of Feel,
- Max – as the name suggests, the most advanced version of the equipment with a full range of high-end equipment and styles, similar to the current version of Shine,
- Special or limited editions – depending on the model, they can be called, for example, Elle (for the C3 model) or Hypnos (for the C5 X model).
Where do these changes come from? On the one hand, it is a way to refresh the image, as the nomenclature has been used for many years, and on the other hand, it is also a way to organize the production process. As part of Carlos Tavares’ Dare Forward program, the company aims to reduce production costs by up to 50 percent. One of the ways is to reduce the production workforce – also by standardizing the cars produced and reducing the number of variants.
Along with the name change, Citroën also introduced a price cut for its models in France – not significant, but it is the first time in a long time that such a move has taken place. The difference is 100-200 euros depending on the version.
In Poland, the version names have not changed yet, but it is only a matter of time.